Problem
Retail teams needed to understand which brands, stores, and customer segments were driving performance gaps and margin pressure.
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Retail Profitability & Customer Analytics
Retail analytics project analyzing store, brand, and customer performance to identify profitability drivers and recommendations.
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Approach
Built KPI views around profitability, sales productivity, customer behavior, and store-level performance to isolate action areas.
Outcome
Translated analysis into recommendations tied to operating cost, sales improvement, and brand-level prioritization.
Technical Stack
PythonSQLTableauExcelSegmentationKPI Analysis
Metrics & Signals
12% operating cost reduction9.8% mid-year sales improvement8 brands analyzed